Showing posts with label technews. Show all posts

Monday, 27 September 2021

Top 10 SEO Tips For 2021

“How Do I Show Up At The Top?”

If it were really that simple, Google wouldn’t have been able to pull in about $40B in advertising revenue in 2019. In fact, it’s the challenge of having your business show in front of valuable clients when they are shopping, or better yet at the point of purchase, that makes that advertising so valuable.

In 2021 Google is using over 200 factors to determine where to rank you in any given search. This is your overview to the most important tactics in that list of 200. And when you have an online marketing team working for you, to ensure to execute each of these items, the dream of ranking for these valuable searches can be your reality.

Search Engine Optimization (SEO)

This term is thrown around a lot, without any specific tasks associated with it. What we mean by SEO is a professional service that has the goal of getting your website to the top of valuable searches. Here are some of the things a reputable SEO service does for you.

Optimize Your Website

This includes such basic tasks that are taken for granted. That doesn’t mean that they are less important. Google measure’s your website based on a variety of indicators, and optimized websites rank better today, and over time they outperform other websites increasingly well. One technique that is overlooked and ill performed are meta descriptions.

Meta Descriptions

These are HTML attributes used to give search engines a summary of each page’s focus and content. This sounds basic but a study performed by Http Archive suggests that over 68 percent of desktop and mobile pages have a meta description, which means that over 30 percent of webpages don’t have one.

Another study showed that 70 percent of the time Google will rewrite the meta description to optimize for the keywords used by the searcher. If you want to control what users see about your website before they click it is best to write a well-crafted meta description. Think about it like this, the meta description acts as the marketing copy for your website, encouraging people to read more.

Make Your Website Mobile Responsive

Your website is more likely to be loaded more on mobile devices and tablets than a laptop or desktop computer. Today’s Google searchers are more likely to be on the go. Therefore, optimizing the mobile version of your website will expand your visibility, placing it directly into their hands.

But what does mobile responsive mean? Mobile responsive is also called mobile optimized or fluid. It is a variety of techniques that makes your website easy to view on any mobile device or tablet. Whether your website is viewed in portrait or landscape mode, the images, text, and functionality are sized along with it. This is not automatic. It requires a proper design and execution.

If your website is not mobile responsive, it might be easiest to start with an audit to determine current user experiences and where gaps lie, then check to make sure your current website can handle the adjustments and what that will entail. With mobile searches continuing to increase, this is one item that will likely pay you back and quickly.

Backlinks or External Links

Backlinks or external links are the original way that search engines determine what sites to rank at the top. Simply put, the more quality websites that link to your website, the higher your website will rank in search results.

Backlinks are the most important tactic for a SEO campaign. Here are some of the elements of a professional backlink campaign.

Competitive and Keyword Research

Research is the beginning of a campaign. That means researching both key terms and competitors. Key terms are the search terms that are the target of the campaigns. Competitor research looks at websites that are already ranking well and seeing exactly what they did to get there.

SEO Strategy

Sourcing Backlinks and Measuring Results

Once the targets and competitive landscape are clear, it’s time to make a strategy. This means deciding the terms and links that will be the focus of the campaigns.

Once the targets are set, the SEO campaign goes into full gear. The team uses a variety of tactics to get credible third party sites to link back to a clients’ site. As the positive links accumulate, the team measures the results and rankings.

Original Content

Now that your site is all set for success, you are ready to start creating compelling, original content to post and push out to external aggregators and media sources. The secret sauce here is a fairly straightforward, make sure you have a healthy amount of content, otherwise called long-form content. This doesn’t mean that you include text just for the benefit of ranking, as this approach seldom works. Generally speaking, the more abundant and well-written your content, the more likely it is to be shared and linked to.

Site Load Speed

When it comes to patience, people have none. It follows that people will not wait for your website to load. This is especially true on mobile devices. Over the years website speed has become a factor for ranking in search engines.

This makes sense because speed is a key part of the users’ experience of using a website. When website latency increases, the user experience gets worse. Additionally, a search engine can crawl, or index, fewer pages when the site is slow.

How do we increase the speed of a website? Large images should be reduced as much as possible, and even instituting a lazy load can help to decrease site load time. Most often, it’s simply the servers that websites are hosted on that are the biggest factor in load speed.

That brings us to website security.

Website Security

Google Chrome’s requirement for SSLs (Site Security Licenses) were just another factor in website ranking.

Keywords

You couldn’t possibly have a list about how to rank better on Google without discussing keywords. Often, people repeat the same keywords on every page of the website, even when those pages are about different topics. It shows that people understand the importance of keywords, but don’t entirely understand how to properly use them.

The most important thing to consider is the user experience. What are users looking for that makes this page relevant for their search? Focus on those keywords more so than the overall website keywords and you are on the right track. Accurate keywords result in users that stay longer on the page. Inaccurate keywords will cause bounces, reduce the quality of your site and cause your rank to plummet.

After all, Google wants all their users to find the information, products, services and goods they’re looking for in as few clicks as possible.

Map Listings

Map listings, like Google Maps, contain your local business details, and are great ways to be found on the web. Website resources and search engines like Google utilize this information to determine the accuracy and relevance of your business information. In short, when the information matches and the more relevant it is, the more map searches you will show up in regarding local services. There are many schools of thought and tools that can help you to achieve more accurate and relevant map listings.

Directory Listings

Along the same vein as the map listings are directory listings. There are hundreds of business directories on the Internet, but they generally pull their data from a small number of data aggregators. Ideally, each one offers the same information about your business. However, as they may take snapshots of businesses and not real-time information, they may be outdated or outright wrong. Ensuring that they are accurate and consistent will help you to improve your rankings quickly. It might be the last one on this list, but it’s not any less important. Again, there are any number of low cost tools to ensure that your listings remain accurate and are increasing the quality of your website ranking score. Keep in mind that having any of them being wrong can greatly diminish your score all together, and after all the work you put into the first nine steps, it would be a shame to have something so simple drag you down.

Some of these steps are simple and require minimal work to keep them at their best, but note that they are only 5 percent of the total ways that Google determines where you rank. They are the foundation of a solid Search Engine Optimization strategy, and by incorporating them you will be well established to ensure that you are considered relevant for the searches most related to the content of your website, driving more targeted traffic to your website. Some steps are incredibly straightforward, and with some professional guidance you are sure to be well on your way to optimizing your presence online.

Of course, this is where having an experienced professional can pay dividends in the long run. Getting these 10 things right can help to ensure that everything else falls into place that much easier.

Need some help? Hire Us

We’re here to help you achieve the rankings your business needs.
Genaex Solution, Malaysia

Email:Info@genaex.com

Thursday, 18 March 2021

What Is Branding?

Branding is not your product or service. It is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable.

There is a significant difference between your brand name and your branding. Your brand name is highly visible and should feel almost akin to a tangible entity to your audience. Your branding, however, is rather more visceral and exists only as a feeling within your audience when they think of your brand name. Ultimately, your branding is who you are. It should reflect your brand personality perfectly; embody your core values; and be reinforced by your digital marketing because it is what makes you different.

What Are The Advantages Of Branding In Ever-Changing Modern Marketplace?

Branding has always been important, but getting it right is now imperative. The digital landscape is consistently in a state of flux. New technological developments are coming to market all the time. Conversations never stop and we are all constantly showered with an endless stream of advertising, memes and viral videos. In fact, we have become so accustomed to adapting to all this change that we are beginning to take the one thing that remains constant for granted: branding.

How Has Branding Developed/Process?

The digital landscape is crowded and noisy. Maintaining a competitive edge is increasingly challenging because consumers have seemingly limitless information available to them at the click of a button. With so much choice, you need your branding to clearly communicate to ensure that you are strides ahead of even your closest competitor and ensure that yours is the first brand that comes to mind when audiences think about your industry.

Additionally, as the relationship you have with your customers will rarely end with a single sale, ensuring your brand is positioned to maximize conversions and keep the conversation flowing to encourage repeat custom is crucial.

What are Branding-Related Benefits Of Social Media?

Audiences have extremely high expectations and at a time when same-day delivery and on-demand entertainment is available, consumers want to connect and converse with brands in a variety of different ways and at all times of the day.

The rise of review websites and social media platforms means that brands have far less control over what people are saying about them online. User reviews and experiences now have a greater influence over consumer purchasing decisions and it is important that your branding is strong enough to help you to ride the wave of any negative feedback you might experience. Maintaining a strong presence on your social channels will help you to steer the conversation and utilise the power of your loyal audience.

Social media platforms are excellent branding and conversational tools because they allow you to present a consistent message and engage directly with smaller subsections of your audience. You might, for example, know that your US audience prefers to interact with you on Instagram whereas your UK audience likes to keep up with your updates on Twitter. This information will help you to tailor your messaging appropriately so that you are always hyper-visible and sharing content that your audience genuinely wants to engage with. Social media allows for many advantages to your branding efforts, as it’s essentially an extension of your brand but it can also be a brand downfall. Keep your branding consistent and ensure it shines through in everything you do and you’ll no doubt flourish in ever-evolving and ever-competitive industries.

Fore Your Marketing Queries : Info@genaex.com ,Facebook, Instagram & Twitter

Thursday, 4 March 2021

What generates the best leads for your business?

1. Partnerships

Probably the easiest way to get started with lead generation, especially for startups, is cross-promotion via influencer marketing or guest posting. You can simply exchange links with peer businesses or reach out to more authoritative resources to get featured.

2. Referrals

This is a surefire way to drive more high-quality leads to your sales funnel. After all, your happy customers are your best advocates - they know firsthand how good your product or service is so they can attract more relevant leads with the word of mouth.

3. Social selling

Whether used as a part of cold outreach or as a standalone lead generation tactic, social selling has a number of benefits. From spreading awareness about your brand (both personal and corporate) to building trust and personal relations with your target audience.

You can also join relevant online communities (Quora, LinkedIn/FB groups, Reddit, etc.) to establish thought leadership in your niche.

4. Direct outreach

Despite being often frowned upon, cold outreach strategies still work pretty well in B2B and even SaaS. The key to successful outreach is in multichannel, targeted engagement. You need to really know your target audience to be able to pick relevant keywords and craft a compelling, and most importantly effective, pitch.

5. Content marketing

Creating and sharing valuable content, both on your website and on reputable resources as a guest contributor (this is a great way to build authority as an expert as well as get some backlinks) is another way to build awareness and engage potential prospects.

6. Paid ads

PPC advertising is a must if you want to drive relevant traffic to your website or lead magnets. It’s also a great way to identify potential prospects and engage them with retargeting or intent-based outreach.

7. Freebies

Offering additional value with smaller tools - free ones - can help you reach a new audience. For example subject line generator, sales commission calculator, etc.

Getting your tools listed on ProductHunt can also give you a significant boost in terms of lead generation.

You can also attend relevant events, build an affiliate or reseller program, partner with other startups for cross-promotion - there are many proven lead generation tactics to try.

It’s up to you to choose your own strategy - it’s best to experiment with different tactics to see which ones work and suit your needs best.

For More You can Reach us on Facebook & Instagram
or you can write to us : info@genaex.com

Here are 9 alternative models to affiliate marketing without a blog:

Social Media Channels: This option has the most choices for affiliate marketers looking to make money online without a website or blog. Social media channels include Facebook, Instagram, Youtube, Twitter, Reddit, Pinterest, Vine Camera, Ask and Answer - ASKfm, LinkedIn, Google+, Tumblr, Flickr, Meetup and Classmates. Several of these platforms allow you to place your own affiliate links on your posts, comments, and profiles. The key to this option is to know the rules of marketing on each platform (by reading the guidelines and policies on each) and following them to avoid ticking off the other users and worse yet getting outright banned from them. Remember that you don’t own your social media accounts, you’re simply a visitor. It’s OK to sell on some of these channels but focus on being contributor first and adding value to the community before asking for anything in return. And that’s where to hard work comes in. Only the best contributors make the big affiliate marketing bucks when it comes to social media channels.
Email Marketing: You don’t need a website to sell products and services via email. Although having one does make it easier to collect subscribers to your list. Regardless, if you have a list of customers, prospects and fans you can pre-sell and send them to a third party affiliate partner landing page that closes the deal for you. If done right, email marketing will provide you with the highest return on your investment.
Create A Video Channel On Sites Such As YouTube: Making your own videos is simple today and if you can create instruction videos, tutorials, lessons and/or entertainment that your target audience would find valuable they will find you. You can then post your affiliate links on those platforms underneath the videos. It’s important to note that, depending upon your market, you’ll likely find a lot of competitors that are trying to accomplish the same thing.
Revenue Sharing Social Networks: The revenue sharing content model started with sites like HubPages, but have grown beyond just text-based-content since then to include Daily TwoCents, Techulator, Tsu, GetGems, BonzoMe, Bubblews, RedGage and Persona Paper. This model is not without controversy since many content contributors complain about constantly changing payment models, payments lower than expected and problems with late payments. Do your due diligence and read reviews and opinions from users.
Promoting Affiliate Products Directly Via Paid Advertisements: Some Pay-Per-Click ad platforms allow you to create advertisements that land directly on affiliate marketing websites. While on the surface this sounds like the easiest way to make money online with the least amount of effort that’s not necessarily true. The PPC game is extremely competitive and requires near constant testing, tracking and tweaking to make it profitable. But if you can find a winning combination of conversions and income vs expense you can make a lot of money using this method.
Blog Comments And Forums: This old-school method can still work but with all of the other options available is tough road to online success. It involves simply posting comments and feedback on third-party blogs and forums and using your affiliate link in your signature. It’s far from effective and not a very good option today. Especially because most website owners will quickly identify and delete any third party affiliate links since they can cut into their own income.
Create Your Own Information Product And Promote From Other Platforms: Creating a simple ebook that offers valuable information on a topic is still a great way to make money online. The key to success is to choose a hot topic that people are eager to learn more about then create compelling original content that sets you apart. You can embed your own affiliate links into the ebook and even use it to start building your own private list on your topic. You can sell your ebook on platforms such as Clickbank and eBay or offer it as a gift or bonus on social media platforms or topic-related third-party sites. If you’re lucky, and the information is very good, it could go ‘viral’ and find its way all over the web in a relatively short amount of time.
Write Reviews Or Snippets On Classifieds Websites: Classifieds websites allow you to sell virtually anything online. The most well known is Craigslist. But there’s also Yakaz, eBay Classifieds, Geebo, Recycler and Backpage to name a few. Consider writing short information snippets and reviews for affiliate products and posting them with your affiliate link. But like everything else, make sure you know the rules in advance to avoid getting banned from these sites.
Retargeting: You’ve probably heard of retargeting before if you’ve been part of the online marketing community for any length of time. Retargeting, sometimes referred to as remarketing, is a type of online advertising that allows you to keep your offers in front of ‘bounced’ traffic after they leave a particular website. This is a very effective strategy since 97% of people who visit a website for the first time, leave without making a purchase.

Friday, 26 February 2021

Tips for Generating and Converting More Leads This Year

The end of a year — and the start of a new one — always puts sales top of mind. It’s your last chance to achieve any goals that you set for yourself, as well as to set the bar you’re aiming for in the future. It’s the best time to think about which tactics have been a big win for you and what sorts of things you might want to add to your repertoire moving forward.

2020 was rough, and many small businesses didn’t meet their sales and marketing goals. If you’re one of them, you know that in order to keep your business afloat, always looking for new and creative ways to evolve, expand, and keep the money coming in makes all the difference.

Small businesses are near and dear to us, and we’re focusing some content on how to help them tackle their sales issues head-on. Part of doing so is building a new sales pipeline that focuses on different approaches that will yield as much return as possible. Another is ensuring you’re prospecting efforts are thorough and well-executed.

But another large component to turning sales around is doing everything you can to generate and convert those on-site visitors. When you execute your external efforts the right way, you’ll generate tons of traffic back to your site, and you’ll want to capitalize on that traffic.

So as we look ahead, here are some of our best ideas for generating and converting more of your leads in the year to come.
1. Tap Into Your Existing Customers

Happy customers are the best customers. Not only do they spend more money more consistently, but the relationships that you build with them also open up new opportunities for bringing in more leads. And now more than ever, it’s important to cultivate your relationships with your existing customers and to look for ways to branch out those big wins into new avenues for conversions.

Some ways that you can capitalize on successful relationships for more sales include:
Upselling your existing customers on packages or products that will provide them with more value
Writing thorough case studies and publishing them on your site, social media, and adding them to your drip campaigns
Customer referral or client appreciation programs that encourage existing customers to refer members of their network

Use a marketing automation platform combined with a CRM to simplify the process of both tracking your customer successes and satisfaction and discovering just how easy it is to turn one great opportunity into several. You can dig into your customer records to see previous transactions and track their progress to determine if they’re a good fit to reach out to for referrals. You can even create a new list within your marketing automation and CRM tool designated for the leads obtained from customer referrals and case studies. This will enable you to send them dynamic and personalized content that focuses on their needs and eventually converts them to customers.
2. Create New Content

Creating content should always be a part of your marketing plan. But when it comes to doubling down on certain efforts, it’s smart to look at the content you’re creating and adjust it based on your new goals. And there’s no better tactic at engaging new leads and nurturing them towards a conversion than high-quality content.

Align your sales and marketing efforts so that your marketing team can create content that addresses your audience’s big challenges, pain points, and interests. Then, use that content in sales conversations and email outreach, including both individual outreach and drip campaigns or other nurture strategies. Now is also the time to bring social media further into the fold, using it not just as a place to connect with more leads but as a platform for putting your content to further use (more on that later).
3. Create Gated Assets

Gated assets can be hugely effective at helping you generate leads. Again, look to both sales and marketing to align this content with your larger goals. Also examine well-performing content that you already have that might serve well as a gated piece or as inspiration for similar content.

For the most success with your gated assets, make sure they offer something of unique value that your audience won’t be able to find elsewhere. Some examples include original reporting, in-depth how-to guides, ebooks, as well as comprehensive, research-driven deep dives into the topics that matter most to your customer base.

Simply adding these gated assets to your site isn’t enough. Sure, they’ll generate some leads on their own, but it won’t be many unless you make it clear to your audience where they can access them. You have to introduce these assets into your social media strategy with dedicated and thoughtful social posts to your networks. It’s also smart to host webinars that promote them and partner with other brands on these webinars to tap into their network. Make sure you also put some paid advertisement behind your most critical gated assets to generate as many new leads as possible.
4. Update Your Social Media Strategy

Looking for a great way to cast a wider net and get more leads? Turn to social media. Your social channels present a huge landscape that’s filled with prospective clients — you just have to make sure to put it to use.

Take a look at your current social media strategy and make sure you incorporate essential lead-generating content from your site. As mentioned in the previous point, share gated content on your social pages regularly, as well as links for setting up demos and/or scheduling a call with you to learn more about your product or service offerings. The more lines you cast, the more bites you’re likely to have.

Don’t be afraid to get creative, either. Encourage engagement by using hashtags and by tagging other brands with similar audiences. Make sure you also follow the right brands and accounts and interact with their content through comments or reshares. By making your brand known on the pages of other accounts, you can get them to share your content, as well as put your brand in front of their followers.
5. Get Links Back to Your Site

Getting links back to your site isn’t a happy accident. Yes, brands will link to your content in their articles if you’re creating compelling, stat-driven pieces. But, that doesn’t mean you still shouldn’t employ certain tactics to get more links back to your content.

Tap into the publications and blogs that your audience reads, then reach out to them to see if it would be possible for you to contribute original content. What’s essential here is to pitch them high-quality, unique content that you know their audience will find useful. Once you get their go-ahead, make sure you include at least one link back to your site, preferably an applicable blog post. This will create a trail for new leads to sign up for your emails and/or see what else you’re all about.

In conjunction with these efforts, keep an eye on opportunities for your content to be included in articles other brands are creating. Sign up for various newsletters and regularly check publication sites, tracking articles that relate in some way to content you’ve created. Then, reach out to these sites to see if they’d be willing to include a link to your content, explaining why your content will help increase the piece’s value.
6. Use Videos

People love videos. In fact, over half of consumers will reach out to a brand after viewing one of their videos. If you don’t have video content including in your marketing strategy, it’s time to start looking into it.

Start by creating marketing or tutorial videos that give prospects a more in-depth view of your company, your service offering, and/or your product. Make these videos easily accessible on your website and share them to create engagement and interest. Keep the tone light but informative, and follow some basic rules to make them as engaging as possible — including bright colors, eye contact with the camera (if you’ll have anyone on camera), and captions to make your video accessible to people with hearing impairments.

There is video software out there that even beginners can use to create and edit beautiful, high-quality video content. You don’t have to be an expert to incorporate this approach, however, if your team is small and you have the marketing dollars, you can always look into outsourcing these efforts, too.

Don’t get stuck with a less-than-exciting inbound funnel. Keep the leads coming in so you can look back on 2021 as one of the most successful years for your small business. There will always be new ways to find new leads, but the tips above will help ensure you’re getting started in the right direction.

Tuesday, 23 February 2021

What are the little known things about some famous logos?

0. The logo of Apple is in Fibonnaci series and so are its prices.

There is “mom” written on Wendy’s collar.

2. The original Pepsi-Cola logo was a copy of Coco-cola logo with different letters

3. The BBC logo costs $1.8 million.

4. 31 represents 31 different flavours in the Baskin Robbins logo

5. The ‘tit’ in Tostitos is 2 friends having nachos

6. Toyota. Simply clever.

7. Between the legs of the giraffe is the New York skyline

8. There’s a saying that every French is an artist. Surely so.

9. The logo of Beats is actually a noseless, eyeless round headed noob with headphones

10. There’s surely a lot of money in that logo.

11. The Ubuntu logo is 3 individuals holding arms

Thanks for scrolling till the end. Have a great Day :)

Sunday, 14 February 2021

Are there any significant discoveries that were discovered by accident?

Accident is the name of the greatest of all inventors.

Some inventions which changed world…

Sir Robert chesebrough (Vaseline)

Robert was a chemist who used to refine kerosene, but after decrease in petrol price his business slowdown.

One day during his visit to an oil refinery in Pennsylvania, he saw a worker removing some sticky thing from his body, when asked he told him that they used to apply it on burned or cut skin to heal the wound.

Thus, Robert got his “petroleum jelly”

When local chemist didn't show any trust in his product, He even travelled to New York to give live demornstration of this product. In front of large crowd he burned his skin and applied it over. In few years Vaseline was popular worldwide.

2. George de Mestral- (velcro)

George de Mestral was a Swiss engineer, in 1941 he went in woods with his dog for hunting. on arriving back he noticed that Burr seed was clung to his dog's fur and his clothes, he wondered and examined Burr under microscope and discovered that it was covered in tiny hooks and by that he was inspired by Hook and loop method.

He researched for 8 years and named it velcro vel(velvet) and cro(crochet).

A fastener way between buttons and zipper, it is now used in number of items including sandals,bags,toys,cords sweater to upto NASA.

Burr(which gave idea)

One of the most used product..

3. Humphrey O'Sullivan- (Rubber heeled shoes)

O'Sullivan was a young printer in Lowell, Massachusetts during 1895, he had to work on stone floor and had to stand while printing so wooden sole in his shoes and stone floor caused him pain in his feet.

so he bought a rubber mat to stand on while working, his fellow employees kept borrowing that rubber mate from him, because it was too comfortable so, he cut out two pieces of mate in heel size and nailed them to shoes.

He was pleased and astonished by the comfort of this shoes and started making full fledged rubber heels and eventually patented the idea.

In a few years his heels were being shipped all over country, one of his advertisement in newspaper……

4. Edouard Benedictus-(laminated glass)

Edouard a French chemist/scientist once was climbing a ladder and accidentally knock a glass flask of shelf. It fell to the floor and shattered but to his surprise shards of glass still remain in or almost in shape as before.

He was confused and asked his assistant what was in the flask he said cellulose nitrate (liquid plastic). After the experiments a layer of cellulose nitrate remained in the flask prevented glass from breaking.

This gave edouard idea of safety glass/laminated glass on windscreen which has saved so many lives after accidents.

Swedish company Volvo used this safety glass first time in Volvo PV 44 as windscreen in 1944.

5. Percy Spenser-(microwave oven)

He was an American radar Engineer who used to focus on working and building of magnetron because magnetron generated microwave signals which was core mechanism of radar.

One day when he was working a candy bar in his pocket melted at first he was confused and then he understood that it was miracle of the microwaves he put a Bowl of corn and made first “microwaved popcorn”.

Percy continued experimenting and made microwave by attaching a high density electromagnetic field generator to an enclosed metal box.

6.Willis Carrier-(air conditioner)

In 1902 the Willis was given a project by his company buffalo forge to solve a problem of humidity in a lithographic and printing company in Brooklyn, they told him that the problem was that because of humidity in printing room ink would not dry.

He worked several years on this project, one day in garden when he saw moisture droplets on an alluminium pipe, an idea struck his mind.

he used pipe that would carry cold water and beneath them he kept two fan one would throw moist air towards pipe and other one kept moving air circulation of room.