What generates the best leads for your business?

1. Partnerships

Probably the easiest way to get started with lead generation, especially for startups, is cross-promotion via influencer marketing or guest posting. You can simply exchange links with peer businesses or reach out to more authoritative resources to get featured.

2. Referrals

This is a surefire way to drive more high-quality leads to your sales funnel. After all, your happy customers are your best advocates - they know firsthand how good your product or service is so they can attract more relevant leads with the word of mouth.

3. Social selling

Whether used as a part of cold outreach or as a standalone lead generation tactic, social selling has a number of benefits. From spreading awareness about your brand (both personal and corporate) to building trust and personal relations with your target audience.

You can also join relevant online communities (Quora, LinkedIn/FB groups, Reddit, etc.) to establish thought leadership in your niche.

4. Direct outreach

Despite being often frowned upon, cold outreach strategies still work pretty well in B2B and even SaaS. The key to successful outreach is in multichannel, targeted engagement. You need to really know your target audience to be able to pick relevant keywords and craft a compelling, and most importantly effective, pitch.

5. Content marketing

Creating and sharing valuable content, both on your website and on reputable resources as a guest contributor (this is a great way to build authority as an expert as well as get some backlinks) is another way to build awareness and engage potential prospects.

6. Paid ads

PPC advertising is a must if you want to drive relevant traffic to your website or lead magnets. It’s also a great way to identify potential prospects and engage them with retargeting or intent-based outreach.

7. Freebies

Offering additional value with smaller tools - free ones - can help you reach a new audience. For example subject line generator, sales commission calculator, etc.

Getting your tools listed on ProductHunt can also give you a significant boost in terms of lead generation.

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You can also attend relevant events, build an affiliate or reseller program, partner with other startups for cross-promotion - there are many proven lead generation tactics to try.

It’s up to you to choose your own strategy - it’s best to experiment with different tactics to see which ones work and suit your needs best.

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