What Is Branding?

 Branding is not your product or service. It is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable.

There is a significant difference between your brand name and your branding. Your brand name is highly visible and should feel almost akin to a tangible entity to your audience. Your branding, however, is rather more visceral and exists only as a feeling within your audience when they think of your brand name. Ultimately, your branding is who you are. It should reflect your brand personality perfectly; embody your core values; and be reinforced by your digital marketing because it is what makes you different.

What Are The Advantages Of Branding In Ever-Changing Modern Marketplace?

Branding has always been important, but getting it right is now imperative. The digital landscape is consistently in a state of flux. New technological developments are coming to market all the time. Conversations never stop and we are all constantly showered with an endless stream of advertising, memes and viral videos. In fact, we have become so accustomed to adapting to all this change that we are beginning to take the one thing that remains constant for granted: branding.

How Has Branding Developed/Process?

The digital landscape is crowded and noisy. Maintaining a competitive edge is increasingly challenging because consumers have seemingly limitless information available to them at the click of a button. With so much choice, you need your branding to clearly communicate to ensure that you are strides ahead of even your closest competitor and ensure that yours is the first brand that comes to mind when audiences think about your industry.

Additionally, as the relationship you have with your customers will rarely end with a single sale, ensuring your brand is positioned to maximize conversions and keep the conversation flowing to encourage repeat custom is crucial.

What are Branding-Related Benefits Of Social Media?

Audiences have extremely high expectations and at a time when same-day delivery and on-demand entertainment is available, consumers want to connect and converse with brands in a variety of different ways and at all times of the day.

The rise of review websites and social media platforms means that brands have far less control over what people are saying about them online. User reviews and experiences now have a greater influence over consumer purchasing decisions and it is important that your branding is strong enough to help you to ride the wave of any negative feedback you might experience. Maintaining a strong presence on your social channels will help you to steer the conversation and utilise the power of your loyal audience.

Social media platforms are excellent branding and conversational tools because they allow you to present a consistent message and engage directly with smaller subsections of your audience. You might, for example, know that your US audience prefers to interact with you on Instagram whereas your UK audience likes to keep up with your updates on Twitter. This information will help you to tailor your messaging appropriately so that you are always hyper-visible and sharing content that your audience genuinely wants to engage with. Social media allows for many advantages to your branding efforts, as it’s essentially an extension of your brand but it can also be a brand downfall. Keep your branding consistent and ensure it shines through in everything you do and you’ll no doubt flourish in ever-evolving and ever-competitive industries.

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What generates the best leads for your business?

1. Partnerships

Probably the easiest way to get started with lead generation, especially for startups, is cross-promotion via influencer marketing or guest posting. You can simply exchange links with peer businesses or reach out to more authoritative resources to get featured.

2. Referrals

This is a surefire way to drive more high-quality leads to your sales funnel. After all, your happy customers are your best advocates - they know firsthand how good your product or service is so they can attract more relevant leads with the word of mouth.

3. Social selling

Whether used as a part of cold outreach or as a standalone lead generation tactic, social selling has a number of benefits. From spreading awareness about your brand (both personal and corporate) to building trust and personal relations with your target audience.

You can also join relevant online communities (Quora, LinkedIn/FB groups, Reddit, etc.) to establish thought leadership in your niche.

4. Direct outreach

Despite being often frowned upon, cold outreach strategies still work pretty well in B2B and even SaaS. The key to successful outreach is in multichannel, targeted engagement. You need to really know your target audience to be able to pick relevant keywords and craft a compelling, and most importantly effective, pitch.

5. Content marketing

Creating and sharing valuable content, both on your website and on reputable resources as a guest contributor (this is a great way to build authority as an expert as well as get some backlinks) is another way to build awareness and engage potential prospects.

6. Paid ads

PPC advertising is a must if you want to drive relevant traffic to your website or lead magnets. It’s also a great way to identify potential prospects and engage them with retargeting or intent-based outreach.

7. Freebies

Offering additional value with smaller tools - free ones - can help you reach a new audience. For example subject line generator, sales commission calculator, etc.

Getting your tools listed on ProductHunt can also give you a significant boost in terms of lead generation.

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You can also attend relevant events, build an affiliate or reseller program, partner with other startups for cross-promotion - there are many proven lead generation tactics to try.

It’s up to you to choose your own strategy - it’s best to experiment with different tactics to see which ones work and suit your needs best.

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Here are 9 alternative models to affiliate marketing without a blog:

1. Social Media Channels: This option has the most choices for affiliate marketers looking to make money online without a website or blog. Social media channels include Facebook, Instagram, Youtube, Twitter, Reddit, Pinterest, Vine Camera, Ask and Answer - ASKfm, LinkedIn, Google+, Tumblr, Flickr, Meetup and Classmates. Several of these platforms allow you to place your own affiliate links on your posts, comments, and profiles. The key to this option is to know the rules of marketing on each platform (by reading the guidelines and policies on each) and following them to avoid ticking off the other users and worse yet getting outright banned from them. Remember that you don’t own your social media accounts, you’re simply a visitor. It’s OK to sell on some of these channels but focus on being contributor first and adding value to the community before asking for anything in return. And that’s where to hard work comes in. Only the best contributors make the big affiliate marketing bucks when it comes to social media channels.
2. Email Marketing: You don’t need a website to sell products and services via email. Although having one does make it easier to collect subscribers to your list. Regardless, if you have a list of customers, prospects and fans you can pre-sell and send them to a third party affiliate partner landing page that closes the deal for you. If done right, email marketing will provide you with the highest return on your investment.
3. Create A Video Channel On Sites Such As YouTube: Making your own videos is simple today and if you can create instruction videos, tutorials, lessons and/or entertainment that your target audience would find valuable they will find you. You can then post your affiliate links on those platforms underneath the videos. It’s important to note that, depending upon your market, you’ll likely find a lot of competitors that are trying to accomplish the same thing.
4. Revenue Sharing Social Networks: The revenue sharing content model started with sites like HubPages, but have grown beyond just text-based-content since then to include Daily TwoCents, Techulator, Tsu, GetGems, BonzoMe, Bubblews, RedGage and Persona Paper. This model is not without controversy since many content contributors complain about constantly changing payment models, payments lower than expected and problems with late payments. Do your due diligence and read reviews and opinions from users.
5. Promoting Affiliate Products Directly Via Paid Advertisements: Some Pay-Per-Click ad platforms allow you to create advertisements that land directly on affiliate marketing websites. While on the surface this sounds like the easiest way to make money online with the least amount of effort that’s not necessarily true. The PPC game is extremely competitive and requires near constant testing, tracking and tweaking to make it profitable. But if you can find a winning combination of conversions and income vs expense you can make a lot of money using this method.
6. Blog Comments And Forums: This old-school method can still work but with all of the other options available is tough road to online success. It involves simply posting comments and feedback on third-party blogs and forums and using your affiliate link in your signature. It’s far from effective and not a very good option today. Especially because most website owners will quickly identify and delete any third party affiliate links since they can cut into their own income.
7. Create Your Own Information Product And Promote From Other Platforms: Creating a simple ebook that offers valuable information on a topic is still a great way to make money online. The key to success is to choose a hot topic that people are eager to learn more about then create compelling original content that sets you apart. You can embed your own affiliate links into the ebook and even use it to start building your own private list on your topic. You can sell your ebook on platforms such as Clickbank and eBay or offer it as a gift or bonus on social media platforms or topic-related third-party sites. If you’re lucky, and the information is very good, it could go ‘viral’ and find its way all over the web in a relatively short amount of time.
8. Write Reviews Or Snippets On Classifieds Websites: Classifieds websites allow you to sell virtually anything online. The most well known is Craigslist. But there’s also Yakaz, eBay Classifieds, Geebo, Recycler and Backpage to name a few. Consider writing short information snippets and reviews for affiliate products and posting them with your affiliate link. But like everything else, make sure you know the rules in advance to avoid getting banned from these sites.
9. Retargeting: You’ve probably heard of retargeting before if you’ve been part of the online marketing community for any length of time. Retargeting, sometimes referred to as remarketing, is a type of online advertising that allows you to keep your offers in front of ‘bounced’ traffic after they leave a particular website. This is a very effective strategy since 97% of people who visit a website for the first time, leave without making a purchase.