Genaex Solution: Branding

Showing posts with label Branding. Show all posts

Thursday, 18 March 2021

What Is Branding?

Branding is not your product or service. It is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable.

There is a significant difference between your brand name and your branding. Your brand name is highly visible and should feel almost akin to a tangible entity to your audience. Your branding, however, is rather more visceral and exists only as a feeling within your audience when they think of your brand name. Ultimately, your branding is who you are. It should reflect your brand personality perfectly; embody your core values; and be reinforced by your digital marketing because it is what makes you different.

What Are The Advantages Of Branding In Ever-Changing Modern Marketplace?

Branding has always been important, but getting it right is now imperative. The digital landscape is consistently in a state of flux. New technological developments are coming to market all the time. Conversations never stop and we are all constantly showered with an endless stream of advertising, memes and viral videos. In fact, we have become so accustomed to adapting to all this change that we are beginning to take the one thing that remains constant for granted: branding.

How Has Branding Developed/Process?

The digital landscape is crowded and noisy. Maintaining a competitive edge is increasingly challenging because consumers have seemingly limitless information available to them at the click of a button. With so much choice, you need your branding to clearly communicate to ensure that you are strides ahead of even your closest competitor and ensure that yours is the first brand that comes to mind when audiences think about your industry.

Additionally, as the relationship you have with your customers will rarely end with a single sale, ensuring your brand is positioned to maximize conversions and keep the conversation flowing to encourage repeat custom is crucial.

What are Branding-Related Benefits Of Social Media?

Audiences have extremely high expectations and at a time when same-day delivery and on-demand entertainment is available, consumers want to connect and converse with brands in a variety of different ways and at all times of the day.

The rise of review websites and social media platforms means that brands have far less control over what people are saying about them online. User reviews and experiences now have a greater influence over consumer purchasing decisions and it is important that your branding is strong enough to help you to ride the wave of any negative feedback you might experience. Maintaining a strong presence on your social channels will help you to steer the conversation and utilise the power of your loyal audience.

Social media platforms are excellent branding and conversational tools because they allow you to present a consistent message and engage directly with smaller subsections of your audience. You might, for example, know that your US audience prefers to interact with you on Instagram whereas your UK audience likes to keep up with your updates on Twitter. This information will help you to tailor your messaging appropriately so that you are always hyper-visible and sharing content that your audience genuinely wants to engage with. Social media allows for many advantages to your branding efforts, as it’s essentially an extension of your brand but it can also be a brand downfall. Keep your branding consistent and ensure it shines through in everything you do and you’ll no doubt flourish in ever-evolving and ever-competitive industries.

Fore Your Marketing Queries : Info@genaex.com ,Facebook, Instagram & Twitter

Tuesday, 23 February 2021

What are the little known things about some famous logos?

0. The logo of Apple is in Fibonnaci series and so are its prices.

There is “mom” written on Wendy’s collar.

2. The original Pepsi-Cola logo was a copy of Coco-cola logo with different letters

3. The BBC logo costs $1.8 million.

4. 31 represents 31 different flavours in the Baskin Robbins logo

5. The ‘tit’ in Tostitos is 2 friends having nachos

6. Toyota. Simply clever.

7. Between the legs of the giraffe is the New York skyline

8. There’s a saying that every French is an artist. Surely so.

9. The logo of Beats is actually a noseless, eyeless round headed noob with headphones

10. There’s surely a lot of money in that logo.

11. The Ubuntu logo is 3 individuals holding arms

Thanks for scrolling till the end. Have a great Day :)

Monday, 15 February 2021

Future of Marketing Automation

The ability to make fully automated marketing funnels will only gain in popularity. After doing a little upfront work of optimizing your copy, CPC amount, and other variables, you can literally set it and forget it.

Here's an example of an effective, automated marketing funnel:

A/B Tested Facebook/LinkedIn/Twitter Ads that lead the visitor to a blog article on your website. These ads are continuously A/B tested and swapped in with the best performing ones. You can automate this process with scripts or hire someone overseas for incredibly cheap.
Collect Email leads on the Landing/Blog Page. Back in the early 2000’s, one could get away with sending traffic straight to a landing page or sales page. Nowadays, due to high amount of competition and more strict rules from the ad platforms, the better route to take is to direct ad traffic to a piece of valuable information that your target visitor is interested in. The best way of doing that is writing value-rich blog articles on your website. You can create a simple Wordpress site using a pre-made theme from ThemeForest, and start focusing on creating the content. Also, make sure to have an email opt-in either in the sidebar widget or as a popup where you can offer something valuable in exchange for your visitor’s email. Next, make sure to redirect them to a Thank You page after they enter their email (we’ll go over why in a bit).
Set Up Retargeting on Your Website. Signup for Perfect Audience and setup retargeting for your site. This “cookies” your visitors and lets you place ads on their newsfeeds on facebook, twitter, and more. This helps recover all the moeny you spent on traffic only to find out that most of your visitor’s didn’t sign up to your email list. With perfect audience, you can target anyone that went to your site, but didn’t sign up for your list. This is where the Thank You page comes in. Simple exclude anyone that ends up on the thank you page. Now, you can target visitors that went to your landing page, but didn't reach your "Thank You" page.
Guide Your Lead Through an Email Drip Campaign. This can be done through mailchimp, AWeber, or Infusion Soft. I particularly like ConvertKit as it’s built around sequences and nurturing your audience. a 5–7 touch email sequence tends to work well.
Offer a Low-cost Tripwire. Start in the second of third email in your sequence, offer a low-cost product to your list. Don’t be pushy, but make sure to pepper it into the emails you’re writing in the sequence. This is something that converts a lead into a customer. This can be an ebook, mini-course, or even a physical product.
Split Your Email Audience by creating two different lists: one for readers that bought your tripwire offer by the end of your email sequence, and one for those who didn’t. For those that didn’t buy a tripwire offer, create a short sequence that’s packed with more value and builds trust so that they’ll more likely buy your product.
Offer Your Main Product/Service. The visitors (now customers) that did buy your tripwire automatically get put in a sequence campaign that talks about your core product that you offer.
Retarget at every step of the funnel. Take all the people that don't take the action you want them to at every step of the way, and put them in your retargeting list on Perfect audience, all with ads specific to where they are in the buying funnel.
Offer a Your High-End Product/Service. This is your ultra-high-end offering. Think 5-figure consulting, workshops, etc for clients/customers of your main product. Even just a handful of these sales should cause a huge increase in your income. Create another email sequence that the customers of your core product get sorted into. This is going to be the most value-packed email sequence you will have, and this is also where you’ll filter out and nurture the customers that will be a good fit for your high-end offering.
Rinse & repeat. Allocate some of your profits into further business development by repeating the cycle.

While in the beginning you will have to be very active in tweaking the the different components of this funnel, you can document your process and either automate or delegate a majority of the process in the future.

Any Form Of Info OR Further Assistance on automation Please do Contact us :GenaexSolution,Malaysia (Facebook & Instagram)

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