Future of Marketing Automation

 The ability to make fully automated marketing funnels will only gain in popularity. After doing a little upfront work of optimizing your copy, CPC amount, and other variables, you can literally set it and forget it.

                                            

                                             

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Here's an example of an effective, automated marketing funnel:

1. A/B Tested Facebook/LinkedIn/Twitter Ads that lead the visitor to a blog article on your website. These ads are continuously A/B tested and swapped in with the best performing ones. You can automate this process with scripts or hire someone overseas for incredibly cheap.
2. Collect Email leads on the Landing/Blog Page. Back in the early 2000’s, one could get away with sending traffic straight to a landing page or sales page. Nowadays, due to high amount of competition and more strict rules from the ad platforms, the better route to take is to direct ad traffic to a piece of valuable information that your target visitor is interested in. The best way of doing that is writing value-rich blog articles on your website. You can create a simple Wordpress site using a pre-made theme from ThemeForest, and start focusing on creating the content. Also, make sure to have an email opt-in either in the sidebar widget or as a popup where you can offer something valuable in exchange for your visitor’s email. Next, make sure to redirect them to a Thank You page after they enter their email (we’ll go over why in a bit).
3. Set Up Retargeting on Your Website. Signup for Perfect Audience and setup retargeting for your site. This “cookies” your visitors and lets you place ads on their newsfeeds on facebook, twitter, and more. This helps recover all the moeny you spent on traffic only to find out that most of your visitor’s didn’t sign up to your email list. With perfect audience, you can target anyone that went to your site, but didn’t sign up for your list. This is where the Thank You page comes in. Simple exclude anyone that ends up on the thank you page. Now, you can target visitors that went to your landing page, but didn't reach your "Thank You" page.
4. Guide Your Lead Through an Email Drip Campaign. This can be done through mailchimp, AWeber, or Infusion Soft. I particularly like ConvertKit as it’s built around sequences and nurturing your audience. a 5–7 touch email sequence tends to work well.
5. Offer a Low-cost Tripwire. Start in the second of third email in your sequence, offer a low-cost product to your list. Don’t be pushy, but make sure to pepper it into the emails you’re writing in the sequence. This is something that converts a lead into a customer. This can be an ebook, mini-course, or even a physical product.   
6. Split Your Email Audience by creating two different lists: one for readers that bought your tripwire offer by the end of your email sequence, and one for those who didn’t. For those that didn’t buy a tripwire offer, create a short sequence that’s packed with more value and builds trust so that they’ll more likely buy your product.
7. Offer Your Main Product/Service. The visitors (now customers) that did buy your tripwire automatically get put in a sequence campaign that talks about your core product that you offer.
8. Retarget at every step of the funnel. Take all the people that don't take the action you want them to at every step of the way, and put them in your retargeting list on Perfect audience, all with ads specific to where they are in the buying funnel.
9. Offer a Your High-End Product/Service. This is your ultra-high-end offering. Think 5-figure consulting, workshops, etc for clients/customers of your main product. Even just a handful of these sales should cause a huge increase in your income. Create another email sequence that the customers of your core product get sorted into. This is going to be the most value-packed email sequence you will have, and this is also where you’ll filter out and nurture the customers that will be a good fit for your high-end offering.
10. Rinse & repeat. Allocate some of your profits into further business development by repeating the cycle.

While in the beginning you will have to be very active in tweaking the the different components of this funnel, you can document your process and either automate or delegate a majority of the process in the future.

Any Form Of Info OR Further Assistance on automation Please do Contact us :GenaexSolution,Malaysia (Facebook & Instagram)

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What are some examples of great marketing?

 1. When nothing else matters

2. Because, for some, climbing stairs is like climbing Mount Everest

3. Why go to the shop, when you can try their watch here?

4. Shit it doesn't fit

5. If you remember tetris

6. When Ariel makes your shadow white

7. Perfect placement of Duracell, to let you know of its power

8. Get the fleas off your dog

9. This marker indicates what it does very cleverly

10. Look closely it's more than just a burger

11. Beware the heat

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Best Guidelines For Structured Websites

 Best Guidelines For Structured Websites

In the beginning, part if I want to say that important for any website structure that is hugely needed. Cause without good optimization structural platforms visitors doesn’t show interest in your site. But every site owners wish that they want to reduce their bounce rate. Google gives high priority to bounce rate. If the bounce rate is low then google thinks with bad impressions about this site.

But the well a structured site is always a favourite for visitors or customers. When they can get all services with their demanded options it will give trusted value.

How to originated the structure of your website

So, however, does one construct a solid web site structure? Initially, we’ll explore a perfect website structure; then we’ll justify the way to bring home the bacon for your own site.

• Ideal website structure:

Let’s begin by staring at a perfect situation: if you’re ranging from scratch, however, must you organize your site? we predict a well-organized website appears like a pyramid with a variety of levels:

1. Homepage.

2. classes.

3. Subcategories.

4. Individual pages and posts.

• Your homepage:

On the prime of the pyramid is the homepage. Your homepage needs to act as a steering hub for your guests. This means, such as, that you simply ought to link to the most significant pages from your homepage. By doing this:

Your guests square measure additional probably to finish au courant the pages you wish them to finish up on; You show Google that these pages square measure necessary.

• Navigation

Moreover to having a well-structured homepage, it’s additionally necessary to form a transparent navigation path on your website. Your site-wide navigation consists of 2 main elements: the menu and also the breadcrumbs.

• The menu

1st, let’s take a glance at the menu. The website menu is the most typical aid for navigation on your website and you wish to form the simplest doable use of it. Guests use your menu to seek out things on your web site. It helps them perceive the structure of your web site. That’s why most classes on your web site ought to all have an area within the menu on your homepage.

• Categories

You should divide the weblog posts or merchandise on your website into a variety of classes. If these classes grow too massive, you must divide these classes into subcategories, to clear things up once more.

• Contextual internal linking

Site structure is all concerning grouping and linking the article on your web site. Until now, we tend to largely mention questionable classifying links: links on your homepage, in your navigation, and taxonomies. discourse links, on the opposite hand, square measure internal links among the copy on your pages that talk to alternative pages among your web site. For a link to be discourse, the page you link to ought to be relevant for somebody reading this page.

• Landing pages

This page square measures the pages you wish your audience to seek out once they look for specific keywords you’ve optimized for. As an example, we wish those who look for ‘free SEO coaching’ to finish a courant page concerning our free training known as ‘SEO for beginners’. you wish to approach the content of your most significant landing pages other than your alternative, regular pages.

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